We have a specialism in the creation of, deployment, and on-going running of technology in market research.
We understand technology in market research extremely well; from 3 year’s innovating, launching and operating our own market research platform. We’re now sharing our knowledge and expertise with players in the market research sector, who either want to develop their own bespoke software solutions, or develop their client proposition to deliver greater value from technology; but don’t know the various options well enough, or don’t know where to start.
Our experience in market research technology includes user-experience, customer journey, and business case modelling, through to translating business needs in to technical briefs, supplier tendering, project management of technical development, deployment cycles, and ongoing operations.
Are you struggling to adapt & innovate in line with today’s business requirements?
Whether it’s speedier research techniques, in-the-moment ethnography, or analysis of consumer’s digital lives; research is becoming more and more reliant on technology, and it’s a global business. Go To Guy remains strong in this sector following on from the original Sumo Insight mobile market research platform. We keep a sharp eye on the marketplace and technical developments. For agencies and clients who don’t have the resource to adopt their own full-time innovation director, we offer a range of consulting and implementation services, enabling you to act big, think smart, and move with the times as your client demands it.
Our consultancy & services cover:
Contact us today as your go to guy to discuss what keeps you awake at night, and we’ll recommend some innovative approaches that will ensure you a good night sleep!