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Category: Technology

Will market research technology replace the traditional agency as we know it?

January 9, 2016 Colin White Market Research, Technology 1,835 Comments
The role of ‘Head of Innovation’ or ‘Head of Digital’ are familiar roles in organisations today.  These fairly new roles which have been created over the last 10 years have seen their remits expand as more and more emphasis is placed on the ability of digital and innovation to deliver commercial benefits.  Are these roles now [...]