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Author: Colin White

5 leading examples of corporate startup collaboration

January 18, 2016 Colin White Business 2,406 Comments
Corporate startup collaboration from companies outside the tech sector is occurring more and more. From the automobile industry through FMCG, telecoms and beyond.  They realise that innovation can be achieved faster from influences outside their large organisations, than can be stimulated from within.  The ability to harness external innovation isn’t a new idea.  McLaren, the [...]

Will market research technology replace the traditional agency as we know it?

January 9, 2016 Colin White Market Research, Technology 1,835 Comments
The role of ‘Head of Innovation’ or ‘Head of Digital’ are familiar roles in organisations today.  These fairly new roles which have been created over the last 10 years have seen their remits expand as more and more emphasis is placed on the ability of digital and innovation to deliver commercial benefits.  Are these roles now [...]